September 2019
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Can You Believe It’s Been 25 Years?

The wish that ignited the community juggernaut that is Make-A-Wish Radiothon on 97Rock was for a young boy who was diagnosed with a brain tumor. His wish was to go to a Buffalo Bills tailgate party. That was 25 years ago. This week we are celebrating a quarter century of transforming lives with the 97Rock team and the entire community for their commitment to rocking for Make-A-Wish. Year after year, the Radiothon has raised critical dollars for local wish families by telling powerful stories of the life-changing impact of wishes.


From turning that young football fan’s dream into reality, to bringing hope and healing to hundreds of wish kids, we celebrate the many heroes of the Make-A-Wish Radiothon who have made this monumental success possible. We also celebrate you, our community, who help year after year to make this a fun and successful 28 hours.


To make more wishes come true, tune in to 96.9FM, News 4 Buffalo or livestream on

Get Schooled About Make-A-Wish Misconceptions

Our Big Summer Thank You!

This has been an incredible summer of support from our community partners. Take a look at some of these great photos – try to find yourself among them – from some of our top fundraising events. Thank you to all of you who devote your time and efforts to the children who benefit so greatly from the wishes that heal.

Questions? Contact:

(Buffalo region) Laura Nutty –

(Rochester region) Melody Simmons –

Sign Up to Receive Wishful Thinking

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